What is a Google Knowledge Panel?

It is the information box that appears beside search results for a well-known entity, such as a business, person, place or brand. It summarises what Google's Knowledge Graph understands about that entity.

How do I get a Knowledge Panel for my business?

Google creates panels from what it can verify across the web: a Wikidata item, your official website, structured data, and consistent profiles. There is no form that makes one appear; you make the entity clear and well-documented, and the panel can follow.

How do I change wrong information in my Knowledge Panel?

If you can claim the panel, suggest edits from the claim flow. Also fix the source of the fact: correct the Wikidata item with proper references, update your website and official profiles, and keep the name and facts identical everywhere.

Do I need a Wikipedia page to get a Knowledge Panel?

No. Many business and person panels draw from Wikidata entries and official sources rather than Wikipedia. A Wikipedia page helps, but it is not a requirement.

Google Knowledge Panel: what it is and how to change it

By Joel Maldonado · Last reviewed 26 October 2026

A Knowledge Panel is the information box Google shows next to search results for a well-known entity — a business, person, place or brand. Google assembles it from many sources, with the facts often pulled from Wikidata and the entity's own official profiles. You can claim your panel, suggest changes, and fix the underlying sources: Wikidata, your website's sameAs links, and consistent naming everywhere.

The short answer

A Knowledge Panel is the box Google shows on the right of search results for a well-known thing — a business, a person, a place, a brand. It is Google's public summary of what its Knowledge Graph believes about that entity: the name, a description, photos, links to profiles, and related facts.

Panels are generated, not hand-built. You cannot create one with a form; you make the entity clear enough that Google builds it — and if one already exists with wrong facts, you fix the sources those facts came from.

Where the information comes from

Google assembles panels from many places and states the source under each fact where it can:

Wikidata — for many business and person panels, the description and core facts come from the Wikidata item (Wikidata for businesses).
The entity's own website and structured data — names, logo, contact details and sameAs links.
Official profiles — the business's or person's verified social and directory profiles.
Other established sources — news, reviews, licensed data.

That is why the lessons here matter: if your name is written differently on Wikidata, your site and your profiles, Google may hold several half-formed entities instead of one clear one (how name variants split a business).

How to claim and correct a panel

Claim it. Search your exact name. If a panel appears, look for "Claim this knowledge panel" (you usually need to sign in to an account Google can verify, such as YouTube or Search Console).
Suggest edits. From the claim flow or the "Feedback" link, describe what is wrong and link the authoritative source that proves the correction.
Fix the source, not just the panel. Edit the Wikidata item with proper references, correct your website's structured data and sameAs, and make every official profile say the same thing. Panels rebuild from those sources.

Corrections are reviewed and can take weeks, and Google will not remove panels just because a business asks. Removing wrong facts usually works; removing a legitimate panel does not.

What you cannot control

You cannot choose which facts appear, or write your own description (Google writes or sources it).
You cannot stop a panel from appearing for a genuinely notable entity.
Panels change as sources change, so a one-time fix drifts if your profiles later disagree.

The five-minute checklist

Search your name and see what Google already shows.
Claim the panel if you can.
Fix the Wikidata item and your website's structured data and sameAs links first.
Make your name, description and contact facts identical across your site and profiles.
Suggest the edit with the authoritative source attached, then wait.

Frequently asked questions

What is a Google Knowledge Panel?: It is the information box that appears beside search results for a well-known entity, such as a business, person, place or brand. It summarises what Google's Knowledge Graph understands about that entity.
How do I get a Knowledge Panel for my business?: Google creates panels from what it can verify across the web: a Wikidata item, your official website, structured data, and consistent profiles. There is no form that makes one appear; you make the entity clear and well-documented, and the panel can follow.
How do I change wrong information in my Knowledge Panel?: If you can claim the panel, suggest edits from the claim flow. Also fix the source of the fact: correct the Wikidata item with proper references, update your website and official profiles, and keep the name and facts identical everywhere.
Do I need a Wikipedia page to get a Knowledge Panel?: No. Many business and person panels draw from Wikidata entries and official sources rather than Wikipedia. A Wikipedia page helps, but it is not a requirement.

About the author. Joel Maldonado leads SEO and AI search at a global domain registrar and runs NRLC.ai, an AI search consultancy. Ontology Courses is a Neural Command project.