What should I put in sameAs?

Official profiles you control or that are clearly about you, such as LinkedIn, Crunchbase, your Google Business Profile, official social accounts and a Wikidata item if you have one.

Can I list directory listings in sameAs?

You can list profiles on reputable directories that are clearly about your business. Don't list pages that merely mention you, pages about someone else, or profiles you don't keep up to date.

Does sameAs improve rankings?

It isn't a ranking boost. It helps search engines connect the facts on your profiles to the same entity.

sameAs: linking your website to your other profiles

By Joel Maldonado · Last reviewed 12 October 2026

sameAs is a Schema.org property that lists URLs of other pages identifying the same entity, such as your LinkedIn page, Google Business Profile or Wikidata item. Adding it to your Organization or Person markup tells search engines that these profiles all describe one business or person.

The definition

Schema.org defines sameAs as the "URL of a reference Web page that unambiguously indicates the item's identity", for example a Wikipedia page, a Wikidata entry or an official website.

Google lists sameAs among the recommended properties for Organization structured data, describing it as a page on another site with more information about your organization, such as a social media or review site profile. Google also says Organization markup has no required properties: add every one that applies.

What to include

Include	Leave out
LinkedIn company or personal page	Articles that only mention you
Google Business Profile	Profiles you abandoned
Crunchbase profile	Another business with a similar name
Official social accounts	Pages you don't control or that aren't about you
Wikidata item, if one exists	Every directory you've ever been listed on

A copy-ready example

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://www.example.com/#organization",
  "name": "Example Heating & Air",
  "url": "https://www.example.com/",
  "logo": "https://www.example.com/logo.png",
  "telephone": "+1-555-010-0000",
  "sameAs": [
    "https://www.linkedin.com/company/example-heating-air/",
    "https://www.facebook.com/exampleheatingair",
    "https://www.yelp.com/biz/example-heating-and-air-pasadena"
  ]
}

Use the same @id everywhere you refer to the organization on your site, so every page points at one entity.

sameAs only works if the profiles match

If your LinkedIn page says "Example HVAC", your listing says "Example Heating and Air Inc." and your website says "Example Heating & Air", sameAs links them, but every system reading them still sees three names. Fix the names first. Lesson 4 shows why.

Want this done for your business? Neural Command audits how search engines and AI assistants understand your brand. See NRLC.ai.

Frequently asked questions

What should I put in sameAs?: Official profiles you control or that are clearly about you, such as LinkedIn, Crunchbase, your Google Business Profile, official social accounts and a Wikidata item if you have one.
Can I list directory listings in sameAs?: You can list profiles on reputable directories that are clearly about your business. Don't list pages that merely mention you, pages about someone else, or profiles you don't keep up to date.
Does sameAs improve rankings?: It isn't a ranking boost. It helps search engines connect the facts on your profiles to the same entity.

About the author. Joel Maldonado leads SEO and AI search at a global domain registrar and runs NRLC.ai, an AI search consultancy. Ontology Courses is a Neural Command project.